Tuesday, November 13, 2012

Behavioural Economics - Mental Accounting for Profits and Losses

While reading Moneycontrol online I stumbled upon a very interesting article on Mental Accounting which in my view is a must read for everyone. The article explains about how people categories and treat money differently depending on where it comes from, where it is kept and how it is spent. 

I think if one can overcome this fallacy he will have altogether different perspective on Assets, Liabilities, Income and Expenditure.

Read the full article here: Behavioral economics - Mental Accounting

No comments:

Post a Comment

15 Stock Investment Tips from Rakesh Jhunjhunwala

1. Always go against tide. Buy when others are selling and sell when others are buying.  2. If you believe in the growth prospects o...